How To Find The One Word That Will Change Your Business
You have a burning desire to start a business and a million ideas. But which idea do you pursue? Where can you make the biggest difference?
Or maybe you have a business but are struggling with product creation or finding the ideal clients.
Maybe your problem isn’t work-related. Perhaps you’re at a crossroads in life after the kids left home, the death of a spouse, or another significant life change. You want to makeover your life, but you don’t know where to start.
There is one word that might change your life and fix all the above scenarios.
“Finding your One Word is one of the most important exercises you will ever do in your life.” Evan Carmichael
What Is Your One Word
Evan Carmichael, the author of Your One Word, defines it this way: There is One Word that connects all the things in your life that make you come alive…”
It’s not a word-of-the-year exercise.
It’s not a goal you set.
Your One Word is a way of life.
It’s a constant. It’s who you are at your core. “It has always been with you and will always remain. It’s who you are and always have been.” You didn’t recognize it.
Why You Need To Find Your One Word
Your One Word identifies what’s important to you. What makes you “come alive.”
When you know your One Word, you’ll have clarity you’ve never experienced. You’ll know what your purpose is.
How does that help you?
Well, if you want to start a business or change careers, you’ll know what you are passionate about. You’ll filter all business ideas and job considerations through that One Word. Do they match? Are they a good fit? If not, then you know it’s not something to consider. If you already have a business, the clarity will help you better serve your community. You’ll know who your target audience is. You’ll be able to find their pain points and create products and services that help them. When opportunities present themselves, you’ll have a framework for deciding. “Does it fit my One Word?” If the answer is no, you’ll have the confidence to let those opportunities go.
In life, your One Word can lead you to the charitable organizations you want to work with, mentorship programs you want to get involved in. The school you want your kids to attend. The travel you do. How you spend your money. Even the way you decorate your house. Your One Word provides a filter for all these situations. You’ll have the clarity of know what’s most important to you.
Your One Word is motivating. When times get tough, and they always do, your One Word will remind you why you keep pushing forward. When your back is against the wall, and it seems like no one believes in you, focusing on your One Word will get you through.
When your kids are being difficult, when your diet is not working as planned, when money is tight, your One Word will provide the determination you need to keep going.
How You Find Your One Word?
Fortunately Evan wrote all about it in his book, Your One Word. In it, Evan leads you through a series of exercises that will help you find your word.
There are 5 big questions he helps you answer about yourself.
What makes you happy?
What connects your happiness?
What trait do you hate?
What’s your constant?
Is this really who you are?
Each of these questions has more questions that get you to dig deep for the answers.
Then to help you further, Evan breaks down four limiting beliefs. These are the things you tell yourself to justify why your word won’t work. One of those limiting beliefs is “Someone else is doing it.” Evan shows you why it doesn’t matter—because YOU are unique.
Tips For Finding Your One Word
Put in the work. Don’t be a passive reader. Grab a pen and a notebook and answer the questions that Evan asks. Dig deep. Take your time. It might be hard, but the clarity and relief you have from knowing your One Word will be worth the effort.
Don’t get too wrapped up in the examples in the book. Your One Word might be very different. Be willing to be yourself, even if it doesn’t look like what you see in the book.
If you discuss the exercises with someone else, like a spouse or business partner, don’t get caught up in their opinions. Your One Word is personal to you and your values and the life you want to live. Someone else’s idea of what your word should be can’t influence you.
You Have Your One Word. Now What?
It’s exciting to have your Word. You’ve got clarity and direction. You have a purpose, and you’re eager to get to work.
In Your One Word, Part One helps you find your word. Keep reading the book.
Parts 2 & 3 show you how to use it. In Part 2, you’ll learn how to build a mission and get people excited about what you do.
In Part 3, you’ll learn how to build a community around your word. Evan covers topics like branding, customer service, and other ideas.
Each part of the book put together acts as a blueprint for building a business you are passionate about. One that uses your unique gifts to help others.
Outside of business, the clarity you now have will help you build a life you’re excited to live. One where you enjoy the things around you and take part in activities that are fulfilling.
I cannot live without books. ~Thomas Jefferson
My One Word
Oh, you want to know my One Word? Well, it’s probably not a surprise that my word is #read.
I was fortunate that my word came to me immediately. I believe in the power of reading, always have, always will. It’s as much a part of my being as my heart. I can no more imagine a life without books than I can imagine a life without the sun or without my children. Reading is a part of me. And my soul.
And while I’ve always known that reading is essential I don’t know that I would have been able to articulate it before reading Your One Word. But when I read the questions, Evan asks in his book,
Is this really, deep down, who I am?
It’s who you are at your core.
It’s a way of life.
It’s your constant.
It’s a core value.
I knew. #read.
Now that I’m aware of it and have that clarity, I can see how I’ve unknowingly designed my life around #read.
I have books everywhere. Because #read.
I buy purses based on if they fit books. Because #read.
New jeans or new books? Books, every time. Because #read.
Netflix subscription or new books? Books. Because #read.
Good lighting is important. Because #read.
Comfortable seating with places to set drinks and books. Because #read.
And now, as I create a business around Words With Jennifer, I have clarity and direction because #read.
So I wish you the same peace of mind. You don’t have to live life feeling unfulfilled. You don’t have to run around chasing your tail because you don’t have clarity. You can find your One Word and live with enthusiasm. Just check out the book. You won’t regret it.