Behind the Scenes
I swear, I must the slowest writer ever. It literally takes me hours to write and format a blog post which is why I only get one post up a week. And last week, I’m not sure what happened, let’s blame it on the puppy, but I got no writing done. None.
So this week I thought I would just post some random thoughts I have about Start With Why by Simon Sinek. I was going to do these as an Instagram story, but that never happened because…camera.
Start With Why: How Great Leaders Inspire Everyone To Take Action
This book is highly recommended and so loved but I didn’t enjoy it. It’s not something I can pinpoint but I think part of it is that his message has been around for a long time. The book is 10 years old. Everyone who is in a leadership position or the equivalent teaches the idea. So I didn’t learn anything new.
But I do think the book would be great for business owners who are looking to build a team around their Why. There’s a lot of practical advice about finding the right people and getting them on board with your message.
I also really enjoyed the comparisons he drew between Wal-Mart and Costco and the image each company holds with the public.
I also liked the concept of the celery test. The idea is that in business, you will get all kinds of advice. Use rice milk. Sell Oreo cookies. M & Ms are the way to go. Celery is the way to go.
But if you know that your end goal is to be healthy, you know that Oreos and M & Ms are not a good fit for you. Even if they are good. And even if others have been very successful with Oreos and M & Ms.
Because you know your why you know what advice is good for you and what isn’t. So you don’t waste time on practices that are philosophically opposed to what you are trying to build.
I will be back next week with regularly scheduled content. In the meantime, have you downloaded your free reading journal? You can get it here.