Business Boutique: A Woman's Guide for Making Money Doing What She Loves by Christy Wright
It’s a scary feeling, starting a business. There are so many decisions to make and you don’t know where to start. You don’t know what you don’t know. You are afraid that you might fail. That you will invest a lot of time, energy, and money into something that doesn’t work out. It’s an overwhelming time.
One of the things you can do to increase your chances of success is to create a business plan. In Business Boutique, Christy Wright uses her own experiences with “starting, running, and growing different businesses” and her “years of research and coaching women who have done it” to help you build a custom business plan. After you have read Business Boutique and worked through the exercises in the book, you will have a plan suited to your business and lifestyle.
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What this book will do
Help you create a customized business plan so you know what you need to tackle and in what order.
How it helps you create a customized plan
Christy likens building a business to creating a four-tier wedding cake. Each tier of the cake is supported by the one beneath it. It’s the same with the Business Boutique business plan.
Tier 1 is the foundation of your business. This includes your “why” and your “vision”. Christy explains why it is vital to nail down these ideas in the beginning. At the end of each chapter there is a series of exercises for you to work through and they’re designed to help you articulate your ideas. Be sure to do the exercises, not just read through them. You’ll get far more out of them if you take the time to write down your thoughts.
Tier 2 is called “Make It Yours” and it rests on the foundation that is Tier 1. Tier 2 is where you begin to build your business around your strengths, your time, and your resources. Remember, this is a customized plan.
My take: In the section on time, on page 116, there is a exercise that I urge you to do because it was so beneficial to me. It provided me with a lot of clarity regarding time management and it forced me to see how much time some tasks really take. Now I’m more realistic to what I can accomplish in a week.
Tier 3 is where you get into the less fun but very necessary details of running a business. This is where you’ll learn about policies and pricing, competition and platform, record keeping, insurance, and logistics—the additional pieces needed to run a successful business.
My take: Christy has great advice about deciding on your policies before you need them. (Beginning on page 155.) That way you’re not stuck in the moment, trying to decide how to handle a difficult situation.
Tier 4 is the final tier. This is the topper of the wedding cake and where I think the most fun is. You get to work on the “final five elements of your business plan that are so important”: unique position, branding, target market, social media, and elevator pitch.
Starting a business can very a very scary endeavor but if you have a plan that you’ve created by following the exercises in Business Boutique, you’ll be able to make your way with confidence.
Get your copy of Business Boutique today and get started creating your plan so you can make money doing what you love.