Book Review-Reinventing You: Define Your Brand, Imagine Your Future
There are many reasons why we might need to reinvent ourselves:
- New phase in life
- Job layoff
- To move up within a company
- To transition to a new field
Reinventing You by Dorie Clark isn't about turning yourself into a supermodel or a NFL quarterback. It is about making a plan to get to where you want to be and once you are there, making sure that everyone knows what you have to offer.
As I mentioned in my review of The Gig Economy, the era of working hard and being good at your job in no longer enough. We're all likely to reach a point in time where we have to reinvent ourselves in order to further our careers or to start a new career. Reinventing You shows us how take control and live strategically now that the "era of gold watches and lifetime employment is over."
It's an easy book to read with a lot of ideas for implementation. Chapter 1 discusses the "why" of reinvention. Chapters 2-11 talk about the "hows" of reinvention. And an epilogue wraps up the book. The are also 2 appendices at the end. Appendix A is a Reinvention Self-Assessment and Appendix B includes book discussion questions that could be used in a book club setting.
There was one big surprise for me in the book. Clark talks about how "former colleagues may wonder how an oceanographer can become an investment banker or how a tennis player can become a sales vice president." The idea that someone would question how it's possible for you to embark on a new career so different from your old one really blew my mind. Maybe it's because I have a creative mindset and creative mentors who work nontraditional careers but it would never occur to me that someone couldn't go from being a mechanic to being a banker or from being a banker to running a nonprofit or to go from selling houses to being an oceanographer. I don't know; it's just a diametrical idea to me. I'd love to hear Dorie or someone else with experience expound on it.
Do you have plans to reinvent yourself, start a new career, find a new path? Do you have a plan for your reinvention? I'd love to hear about it. Let me know in the comments.